Although esthetic care has been an important part of dentistry for many decades, very few practices do as much esthetic dentistry as they would like. When faced with trying to respond to esthetic demands of existing patients and expand services to potential patient populations, most clinicians need some direction. To excel, clinicians must learn the skills of how to successfully manage and grow this segment of their practice. The purpose of this book is to provide dentists with the guidelines and strategies to make that happen. The authors detail the many key elements of success, such as establishing a strategic plan, monitoring critical factors of the practice, developing a dynamic and productive team, implementing marketing, using a treatment coordinator, and understanding how to finance and schedule esthetic dentistry. In addition, each chapter is interspersed with informative interviews with some of the most successful esthetic dental practitioners from around the world and outstanding members of their team who offer unique insights into how their teams operate and what has made their practices succeed.
Mission, Vision, Goals • The Critical Factors • The Team • Internal and External Marketing • Communication Skills • The Business of Tooth Whitening • Treatment Planning and Diagnosis • Effective Case Presentation • The Role of Treatment Coordinator • Financing • Scheduling • The Hygienist’s Role in Promotion • Technology • Continuing Education